Brand Development and Marketing Manager
Ghalia was at Queen’s from 2004 to 2011 and went on to study a BSc Hons in Marketing Management at Lancaster University.
Since then Ghalia has become a highly experienced digital marketer who has worked for large, complex organisations across multiple markets including the US, Australia, EU and UK. She delivers brand development, campaign and event management, customer relationship management, social media, data analysis and eCommerce optimisation within a variety of sectors including Fast Moving Consumer Goods, Beauty, Leisure, Lifestyle and Health.
Her work so far includes leading major projects, pitches and bids, acting as Project Manager on accounts including L’Oreal, AIMIA & Something Different. In her first job Ghalia led on key aspects of the launch of the Jennifer Anniston campaign in Ireland for Aveeno.
Outside work Ghalia is heavily involved in the FAMS charity which supports medical students from disadvantaged backgrounds.